Gone are the days when beauty gurus reigned YouTube. While there are still a select few posting makeup tutorials and product reviews, skincare is really where it’s at.
Think about it: In the last few years, more and more of us have added face masks, vitamin C serums (hello, Next Up Vitamin C Serum!), chemical exfoliants and other skin-saving products to our everyday routine. This reflects society at large — we’re all more concerned about caring for our skin, Gen Z included.
With that being said, the skincare aisle has become cluttered with products to tackle every need — acne, hyperpigmentation, pores, dullness, the list goes on. That’s where the top skincare YouTubers come into play.
On YouTube, you’ll find dozens of estheticians, dermatologists and specialists dishing out the best skincare advice, everything from how to find the best cleanser/moisturizer/serum/sunscreen for your skin to in-depth reviews of today’s most popular skincare lines.
No matter your skin type or need, there’s a skincare YouTuber ready to give you whatever you need most: acne prevention, dermatologist-tested products, or some peace of mind knowing we all deal with skincare struggles of some sort.
Here are the top skincare YouTubers to watch:
- The “Skin-thusiast”: Gothamista
- The OG Skincare YouTuber: Liah Yoo
- The Industry Insider: Emily DiDonato
- The Beauty Industry Veteran: Caroline Hirons
- The Documentarians: Wish Beauty Lab
- The Decipherer from Down Under: Beck Wynta
- The Over Fifty and Fabulous: Hot and Flashy
The “Skin-thusiast”: Gothamista
A self-proclaimed “professional treasure hunter,” Renee of Gothamista has been working in the beauty and lifestyle field for over a decade as a buyer and in product development. As a beauty professional, she says she’s always been more obsessed with skincare because of her own experience dealing with problematic skin from a young age. She believes that if there isn’t a good foundation for skin health, not much can genuinely cover it.
That’s why she’s passionate about finding new products to share with her viewers and understanding the true science behind skincare. Her videos discuss all aspects of skincare advice from sunscreen to acne and demonstrate every kind of routine you could imagine depending on the season (she even did a Quarantine Routine!). With nearly 700,000 subscribers, she’s definitely one of the top skincare Youtubers to watch.
The OG Skincare YouTuber: Liah Yoo
Long before being a skincare YouTuber was cool (ya know, in a time when most of our “skincare routines” were using a makeup wipe before bed), there was Liah Yoo. Today, she continues to post “how-to” videos and explainers on her YouTube channel, which has more than 1 million loyal subscribers to date. While she fills her videos with her personal experiences within the skincare space, she also sprinkles in some knowledge from her time working at Korea’s largest beauty company, AmorePacific.
Her belief: Simple always reigns supreme. When she couldn’t find a skincare routine that met her needs, she created her own; the line is now known as Krave Beauty. As the name implies, the line encourages everyone to “listen to what your skin craves” and “#pressreset” on the desire to constantly buy new products and treatments to get your dream glow on.
The Industry Insider: Emily DiDonato
After modeling for Vogue, Victoria's Secret and Sports Illustrated, Emily DiDonato took what she learned in the makeup chair to — the good, the bad, the genius – to YouTube. Along with the occasional video documenting her travels and modeling jobs, Emily posts “Get Ready With Me” videos and step-by-step tutorials with her 400 thousand (and counting!) subscribers.
As time went on, she found a skincare routine that worked best for her busy schedule and frequent travels. Today, it’s available for everyone to try out: Covey Skincare, which she co-founded with her best friend, Christina, is a simple three-step system loaded with high-quality, good-for-skin ingredients like vitamin C.
The Beauty Industry Veteran: Caroline Hirons
Some people are professionals, and then there are Professionals with a capital 'P.' Caroline Hirons not only studied beauty and skincare, but she’s also worked in the industry for decades — first in retail for 35 years and then working as a consultant to brands in the beauty industry for 15 years.
She’s a top skincare Youtuber and a New York Times bestselling author. Her book, 'Skincare: The award-winning ultimate no-nonsense guide', cuts out the complicated skincare advice jargon and leaves readers with simply what they need (and advice on how to avoid what they don’t!).
She’s not just wildly successful, experienced, and fabulous. Caroline Hirons is taking Youtube by storm with nearly 19 million total views on her videos. Go check her channel out and absorb all her sage skincare advice.
The Documentarians: Wish Beauty Lab
Wish Beauty Lab is the channel for the beauty brand, Wishtrend. This Youtube channel takes a different feel than what you’d typically expect from a top skincare YouTuber lineup. Rather than one YouTuber being the face of the channel, Wish Beauty Lab has a whole team of content creators sharing the ins and outs of certain products and how they were developed.
Its documentary-style filming is intended to allow the viewers to truly experience the entire process of a product’s creation, from beginning the brainstorming process to development.
Wishtrend's skincare advice and philosophy centers on restoring the skin’s natural beauty through effective skincare solutions. That’s why they only feature the very exclusive, hand-selected collection of products and brands on their channel.
The Decipherer from Down Under: Beck Wynta
Beck Wynta is a skincare advice enthusiast and reviewer from Melbourne, Australia. Her channel is full of fun reviews of all kinds of products, from moisturizers to serums. She says she loves deep-diving into skincare fundamentals to understand the broader picture of what’s in a product and whether or not it’s safe for the user.
The best part of her content is how she balances her videos with a central focus on her own experiences (she’s taking one for the team and trying everything herself, so you don’t have to) and a heavy emphasis on incorporating information from experts and peer-reviewed literature. Her goal is to help decipher ingredient lists on skincare products like your own little detective.
Beck Wynta is one of the top skincare YouTubers you definitely want on your subscribe list with an eye for detail.
The Over Fifty and Fabulous: Hot and Flashy
When you think of the top skincare YouTubers today, we often believe in influencers in the Millenial and Gen Z age bracket. But everyone needs quality skincare advice — no matter what age they are.
That’s why Angie from Hot and Flashy is making a space for herself as a skincare influencer by reviewing current products for the over 50 crowd. With a focus on anti-aging, wrinkles and overall skin health, she makes it her mission to help all women so they can feel beautiful and enjoy healthy skin-- even during hot flashes.
With nearly a million subscribers, she’s definitely hot in Youtube land. One of her recent, most popular videos have her trying and reviewing 21 all-mineral sunscreens. Talk about dedication!
Covey has made skin health easier with our three-step ritual. Click here to discover more.
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